Help your clients increase their website traffic, boost domain authority and solidify their online reputation – by getting editorial placements on high-traffic, reputable news sites.
Search engine optimization (SEO) and public relations (PR) work naturally together in the internet age. While company websites need to be accessible and useful, content needs to be discoverable, informative, and actionable. In this regard, SEO can be an effective and flexible tool in the hands of public relations professionals to reach target audiences.
International SEO is all about optimizing website content and architecture to rank higher in search engine result pages for users in different countries or regions. This is especially useful for international organizations looking to run simultaneous campaigns across different geographical and cultural areas. Just like international PR campaigns, it involves strategies such as creating localized content, researching relevant keywords for local markets as well as specific target audience characteristics and implementing technical SEO optimizations to improve website performance, accessibility, etc.
International SEO can benefit businesses operating in multiple countries or targeting audiences in different regions. It can help companies improve their visibility and attract more organic traffic from their target markets, leading to increased website traffic, higher conversion rates and ultimately, more revenue.
How we deliver SEO results
We can achieve high-quality, global international coverage for clients in any industry. Our specialists understand Google’s algorithms and ensure you get the most value out of your global international press release SEO.
Seo steps:
Your company and challenges
Understanding your company and the industry in which it operates, target audiences, any existing digital marketing processes, main competitors and other challenges.
Research
Understanding where opportunities exist: competitor research, topics and keywords, website and content audit, as well as unlinked brand mentions and backlink situation.
Digital strategy and website changes
Based on the findings, we propose a comprehensive digital strategy to increase the website’s organic visibility on search engines, which may involve on-page and off-page activities and tactics.
Reviewing results and campaign adjustments
Depending on the amount and level of changes and work done, certain results will come through; these will set the foundation for any future work, whether internal or outsourced.
What is search engine optimization?
Simply put, SEO is a set of principles, practices and processes designed to help search engines like Google easily understand the content of a website to include and rank that website in its ever-expanding database, so users can find it when they type in certain keywords.
Search engines use hundreds of signals and ranking factors to determine which websites have done a good job of creating discoverable and accessible content for users; some of these are technical aspects, like the speed and accessibility of a website, some are what SEO professionals call on-page factors, such as proper usage of page titles and headings, and some are quality, uniqueness and comprehensiveness of website content.
Websites that comprehensively and thoroughly consider the ranking factors and rules of popular search engines tend to perform much better.
How SEO can help PR efforts
Savvy marketers have understood the importance of search intent when it comes to converting leads and driving sales. But, combining the power of SEO and PR – especially media relations – is something often overlooked.
Digital PR campaigns that don’t properly involve SEO expertise and considerations may miss opportunities because of how the internet functions as a network and the growing number of startups and established companies are increasingly using the web better to find their customers. Online corporate communications can’t overlook the rules of the environment and the meaning and necessity of reaching audiences in this way. Instead, it should leverage the power of the internet and its immense opportunities, whether it’s providing breaking news and driving engagement with audiences or showcasing expertise and building a strong reputation.
Benefits of Combining PR and SEO
Expanding your website’s reach. The main goal of PR is to target reputable online media outlets, generate useful and engaging content, and maximize the content’s sharing potential through social media platforms.
Ranking higher on Google search results. Effective SEO can extend the reach of public relations and media to boost your website’s online search profile.
Increasing interest in your website. Strategic SEO can broaden the reach of PR campaigns, helping you gain higher organic traffic to your website, which in turn drives a surge in sales.
Amplifying your brand voice. By leveraging SEO content like press releases, you can deliver the most relevant messages to your target market so that your brand can stand out from the crowd.
Why Choose Us?
We and our partner public relations, communications agencies provide a highly results-driven experience globally, and our management model allows for flexibility and localization of services. We have partners in many countries around the world. Some of our PR specialists have a lot of experience with SEO campaigns and strategies, and we always focus our thinking on data and measurable results.
Contact us today to learn how we can help you reach your target market, integrate customer search intelligence, and launch a full public relations campaign with the support of our experienced content marketing team and effective search engine optimization strategies.
Unique SEO Content Editing
Increase brand visibility through earned coverage, verified backlinks, and features on reputable news outlets
Our SEO team can write the best press releases for our clients and distribute them to leading news outlets around the world. We will also send them to our network of international press agencies in relevant industries.
Our experts will carefully craft multiple versions of SEO titles and opening lines-making your stories unique and adhering to Google’s algorithm.
Boost Website Ranking
Support your outreach campaigns by enhancing the credibility and online presence of any brand
We will help you boost your client’s search engine ranking and domain authority by generating backlinks to your website from recognized news outlets.
Enhanced Online Visibility Designed to Work in Harmony with SEO
We post all press releases on a variety of top, high-authority websites to ensure our clients get the recognition they deserve.
Our experts know exactly how to ensure our clients’ SEO rankings remain strong. All of the content we deliver comes with canonical links.
We have provided international search campaigns for some of the most important brands in a number of industries, delivering results that speak for themselves. Whether it’s identifying areas for visibility growth, ensuring that multilingual and multi-regional websites have a solid technical foundation, or ongoing SEO campaigns that are content-driven, we can work with you to advance your business goals.
