Global Brands: Vision, Mission, and Core Values
Establishing core values and beliefs is a crucial step in building a brand. These values not only shape a brand’s identity but also guide the organization’s actions and decisions....
Global Brand Management: Conquering, Building, and Sustaining Global Brands
Global Brand Building Building a global brand is a process of managing a brand across multiple markets to maximize brand recognition and strength. Also known as international branding,...
Crisis Risk Management in Global Brand Building
Crisis Management in Brand Building Crisis management in brand building is the process by which a company responds to unexpected events that could potentially harm its reputation, operations,...
Global Branding: How To Manage Your Brand Across Global Markets
When Starbucks launched in Australia in 2000, they hoped to replicate the success they had achieved in other markets. However, by 2008, the chain was forced to close 61 of its 87 stores...
Global Corporate Brand Management: Strategic Solutions for Global Brand Challenges and Opportunities
Addressing Challenges and Implementing Solutions in Global Brand Management As Senior Vice President of Marketing for a renowned sports brand, you will face a multitude of challenges...
What is Ethical Branding?: The Challenges and Opportunities of Ethical Brands
Defining the Ethical Path in Today’s Market In a world increasingly conscious of corporate responsibility, ethical branding has emerged as a cornerstone for companies seeking to align...
