Press releases in Finland are an important tool for organizations, businesses, and government agencies to communicate information to the public, the media, and partners. In Finland, which has a strong and diverse press, press releases play a key role in maintaining public relations and ensuring information transparency.
1. Media Landscape in Finland
Finland has a free and thriving press, with core values of freedom of expression, transparency, and quality of information. The country is consistently ranked among the countries with the freest press in the world.
Press Freedom: Finland is one of the leading countries in terms of press freedom, and the Finnish constitution protects the right to freedom of expression of citizens. The press is not censored and can report on all issues in society, from politics and economics to social issues.
Digital Media: The digital media platform is growing rapidly in Finland, with websites, mobile applications, and online media playing an important role in news distribution. Prominent media organizations such as Yleisradio (Finnish Broadcasting Company), Helsingin Sanomat, and MTV3 are all developing strongly digitally.
Reliable Press: Media organizations in Finland stand out for their high level of prestige and reliability. Finnish people trust press information, and media outlets also focus on protecting the quality and accuracy of news.
Diverse Press Network: Media organizations in Finland include print newspapers, television stations, radio stations, and digital media platforms. This helps ensure diversity and richness in providing information to the public.
2. Users of Press Releases in Finland
Press releases in Finland are used by many different entities:
Businesses and companies: Companies use press releases to announce new products, announce important events, or convey messages about company initiatives and strategies. Large companies like Nokia, Kone, and Finnair use press releases to maintain contact with the media and the public.
Government and state agencies: The Finnish government and state agencies regularly issue press releases to announce policy decisions, public programs, and important information about the economic and social development of the country.
Non-governmental organizations (NGOs): Non-governmental organizations in Finland also use press releases to call for support for humanitarian, environmental or community campaigns.
Educational and cultural organizations: Educational and cultural organizations, from universities to art centers, use press releases to announce events, conferences, exhibitions, and educational initiatives.
3. Press Release Issuance Process in Finland
The process of issuing a press release in Finland includes the following steps:
Drafting the press release:
Attractive title: The title needs to be clear, concise, and grab the media’s attention. This helps readers quickly grasp the main content.
Introduction: The introduction of the press release will answer basic questions such as who, what, when, where, and why. This is the most concise and accessible summary of the release’s main message.
Detailed content: Provide additional information to clarify the message and objectives of the release. This section may include quotes from experts, leaders, or important data.
Selecting media targets:
Organizations need to identify the target media for their press releases. This may include major newspapers such as Helsingin Sanomat, Ilta-Sanomat, television channels such as Yleisradio, or digital media platforms.
Sending the press release:
Press releases can be sent via email, fax, or posted online on websites and media platforms. Some companies use online press release distribution services to optimize this process.
Monitoring and responding:
After issuing a press release, organizations will monitor responses from the media and the public. If necessary, they can provide additional information or answer reporters’ questions.
4. Value of Press Releases in Finland
Press releases in Finland provide many essential values for organizations and businesses, including:
Providing official and reliable information: Press releases help convey official information from organizations to the public and the media, ensuring accuracy and reliability.
Building relationships with the media: Through the issuance of press releases, organizations can build relationships with the media and maintain effective interaction with reporters.
Saving communication costs: Compared to advertising, issuing a press release is a low-cost but effective way to announce events, new products, or important changes.
Crisis management: In crisis situations or incidents, press releases help organizations provide official information and explain the steps taken to minimize negative impacts.
5. Main Media Outlets in Finland
Media outlets in Finland are diverse and well-developed, including public and private media outlets:
Yleisradio (Yle): The Finnish public broadcasting company, providing television, radio and online platform services. Yle is one of the largest media organizations in Finland and has a major impact on society.
Helsingin Sanomat: The largest and most influential newspaper in Finland, specializing in providing news about politics, economics, and society. This is one of the most trusted sources of information for the Finnish public.
MTV3: One of the largest private television channels in Finland, providing news, entertainment and sports programs. MTV3 also has a strong online media platform.
Ilta-Sanomat: One of the largest newspapers in Finland, specializing in news and entertainment. Ilta-Sanomat is one of the most popular and influential newspapers.
Iltalehti: Another popular newspaper in Finland, providing articles on news, sports, entertainment, and social issues.
Kauppalehti: The famous business newspaper in Finland, specializing in providing news about finance, economics and market-related issues.
Conclusion
Press releases in Finland are an important tool for organizations to convey official information to the media and the public. Media outlets in Finland such as Yleisradio, Helsingin Sanomat, and MTV3 play an important role in distributing information and maintaining relationships with the public. The process of issuing a press release in Finland typically includes drafting the release, selecting target media, publishing through platforms, and monitoring feedback from the media.
