Danish media is undergoing a significant transformation, especially in the digital landscape. The rapid rise of online platforms has led to a decline in readership for print newspapers. However, public service television channels like DR and TV2 maintain their leading position, providing reliable and high-quality content to their audiences.

In fact, today’s consumers increasingly prefer consuming news on their smartphones. This has resulted in a surge of news apps and websites, allowing people to access information quickly and conveniently more than ever before. Traditional media outlets are still considered trustworthy, but they need to constantly innovate and adapt to new trends to maintain support.

Moreover, some online platforms have emerged with creative and high-quality content, attracting a large number of users. Over 80% of subscribers from these services choose to listen to news rather than read, demonstrating a shift in how people approach information. This poses challenges and opportunities for journalists and media organizations, requiring them to be more creative in content production and develop strategies for audience engagement.

In conclusion, the Danish media industry is facing major challenges from technological advancements but also opening up new opportunities for those who can grasp and adapt to this change.

Danish Culture

The Danish population is truly multicultural, with a diverse community in terms of ethnicity, religion, and customs. This is not only reflected in the presence of immigrants but also in how social values such as equality and tolerance are emphasized. Danes are known for their openness, friendliness, and willingness to help, which contributes to building a positive and collaborative social environment.

However, in business situations, they tend to maintain a certain distance when discussing personal life. Respecting personal space and keeping conversations focused on work matters is common. This is reflected in their communication style, with an emphasis on honesty, transparency, and efficiency.

With this cultural diversity, those working in public relations and communications need to be sensitive and knowledgeable to connect and interact effectively with different audiences. This helps them build lasting relationships and create messages that resonate with local culture.

Language
English is the most common second language in Denmark, with around 80% of the population proficient in its use. This makes English the primary language in many business settings, especially in multinational companies and those with an international presence.

Danes often communicate in English naturally and comfortably, facilitating meetings, discussions, and communication between colleagues from different countries. English proficiency also makes it easier for Danish companies to access global markets and collaborate with international partners.

However, in business contexts, incorporating Danish into official documents and communicating with local stakeholders is still highly valued, as it demonstrates respect for local culture and language.

PR Costs in Denmark:
Hourly Rates:
-Entry-level staff: Around 80 EUR/hour.
-Experienced professionals: From 150 EUR to 250 EUR/hour or more, depending on expertise and project.
Monthly Fees:
-Basic press releases: Starting from a few thousand EUR for one release per month.
-Continuous PR activities (2-3 articles per month): Around 4,000 EUR to 6,000 EUR.
-Costs for larger campaigns: Companies with ambitious PR strategies may spend 5,000 EUR to 15,000 EUR per month, depending on the scale and scope of operations.
Specific Projects:
-Press releases: Prices range from a few hundred EUR to a few thousand EUR, depending on complexity and preparation time.
-Events or large campaigns: Costs can fluctuate from 10,000 EUR to 25,000 EUR or higher, depending on the event’s scale and objectives.
Local Content:
-Costs may increase if content needs to be written in Danish or adjusted for local culture.
-Companies should plan their budget carefully and consider paid media options to ensure their PR campaigns are as effective as possible.

Public Relations for Startups and Growth Businesses in Denmark
We specialize in providing communications services for innovative technology businesses. Our team understands that building brand awareness and increasing media visibility are crucial for the sustainable growth of startups and scaling businesses.

Developing Communications Strategies:
Creating tailored communications strategies that align with each stage of a company’s growth, from startup to scaling.
Boosting Visibility:
Helping startups secure coverage in mainstream and online media through press releases, articles, and events.
Leveraging Media Networks:
Utilizing existing relationships with journalists and editors to ensure clients’ messages are delivered effectively and accurately.
Reputation Management:
Monitoring and managing brand information across communication platforms, ensuring the company’s image remains positive and consistent.
Integrated Communications Campaigns:
Combining online and offline campaigns, including social media, events, and PR activities, to maximize impact.
Strategic Marketing Consulting:
Assisting larger businesses in leveraging their marketing efforts by developing PR campaigns with clear objectives.

We believe that by deeply understanding the Danish market and the needs of companies in the technology industry, we can deliver innovative and effective PR solutions, helping startups and growth businesses enhance their presence and influence within their fields.

Public Relations for International Businesses in Denmark
With the rapid development of the digital economy in a changing technological and legal environment, we offer professional public relations services that engage stakeholders. Our team has experience working with various cross-border clients, including foreign businesses and European PR campaigns.

Global PR Strategies:
Developing PR strategies tailored to each target market, helping foreign businesses penetrate and thrive in Denmark and other European countries.
Stakeholder Relationship Management:
Building and maintaining relationships with key stakeholders, including journalists, public organizations, and industry influencers.
Market Research and Analysis:
Providing in-depth research reports on market trends and competitors to support client strategic decision-making.
Content Development and Communication:
Creating high-quality marketing content, including press releases, blog posts, and social media content, to attract and engage target audiences.
Crisis Management:
Providing advice and strategies in crisis management to protect clients’ reputations and minimize negative impact from emergency situations.

By combining in-depth knowledge of local and global markets, we help international businesses build strong brands and achieve sustainable success in Denmark and across Europe.

Conclusion
In the context of the digital economy and the rapid transformation of the media landscape, public relations in Denmark play a crucial role in helping businesses, especially startups and technology companies, build brand awareness and increase visibility. With a strong foundation from traditional media to online channels, Denmark offers many opportunities for businesses seeking growth.

The openness to communication and the widespread ability to speak English among the Danish population create favorable conditions for foreign brands entering the market. However, understanding the local culture, as well as factors such as budget and communication strategy, is essential for success.

We are committed to providing flexible and effective PR services that help our clients not only penetrate but also grow sustainably in the Danish market. With our team of experienced professionals, we are confident that we can accompany you on your journey to build and develop a strong brand in this region.